I designed the brand identity for The Atelier, a homewares brand that blends refinement with everyday comfort. The visual language is rooted in timeless elegance, with a typographic system and decorative motifs that evoke the craftsmanship and sophistication of curated interiors. Every touchpoint—packaging, stationery, gift cards, and even branded tape—was crafted to create a tactile, immersive experience, reinforcing the brand’s ethos of thoughtful luxury. By balancing contemporary design with a sense of tradition, this project transforms The Atelier into more than a brand—it becomes a lifestyle.