Chuao - Consumer Retail Branding

I developed the branding and packaging for Chuao, a chocolate brand honoring the rich cacao heritage of Venezuela’s Chuao region. The design merges cultural storytelling with modern aesthetics, incorporating bold tropical motifs and a refined logo to evoke the lush environment where the cacao is sourced. The brand identity emphasizes sustainability and ethical labor practices, reinforcing its authenticity and connection to tradition. I created a cohesive packaging system for three chocolate bar flavors and three hot chocolate spheres, ensuring visual harmony while distinguishing each product through color and typography.

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THE ATELIER - Brand Identity Design