For this project, I developed the comprehensive visual identity for The Atelier, a home decor brand aimed at newlyweds and individuals aged 26-45. The branding reflects a balance of sophistication and warmth, incorporating elegant typography and ornamental patterns inspired by timeless interior aesthetics. Deliverables include a logo, packaging, stationery, and branded elements such as gift cards and tape, all cohesively designed to enhance the customer experience and communicate the brand’s refined yet approachable ethos.